MY CAREER

I specialize in constructing robust UX infrastructure and fostering organizational growth to empower product and development teams. My career started with a Bachelor's degree in Psychology, which served as a stepping stone toward earning a Master's in Human Factors and Industrial-Organizational Psychology. This fusion of psychological expertise, organizational insight, and technology became the driving force behind my passion for crafting exceptional UX solutions.

My venture into the aviation industry began with designing UAV interfaces for the United States Air Force and later extended to the commercial airline sector, where I contributed to revenue generation by enhancing customer experiences. Along the way, I've achieved numerous UX awards, emerged victorious in several hackathons, delivered compelling talks and workshops at various conferences, and even hold a United States patent.

  • Recognized as a Customer-Driven Evangelist and honored with UserTesting’s esteemed Illumi Award in 2023

  • Established a benchmarking program that bridges UX metrics with key business performance indicators, providing valuable insights for informed decision-making

  • Manage and mentor a team of highly-skilled researchers

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ACHIEVEMENTS

  • Serve as the Head of UX Research at American Airlines, leading transformative advancements in user experience.

  • Built DesignOps & ResearchOps from the ground up at American Airlines

  • Implemented a comprehensive training program that equipped product designers with robust research skills, resulting in a 500% increase in testing output YOY

  • Conducted workshops & talks at notable UX conferences around the world including UXCon Vienna & UX360